94 paid orders totaling $4,550.60. Excludes voided orders. Click the Shopify Orders tab for full details.
| Month | Orders | Revenue | Avg Order |
|---|---|---|---|
| April 2026 | 1 | $52.00 | $52.00 |
| May 2026 | 41 | $1,770.00 | $43.17 |
| June 2026 | 52 | $2,728.60 | $52.47 |
| Category | Amount |
|---|---|
| Revenue | $4,550.60 |
| COGS (Coffee Purchases) | -$2,142.47 |
| Gross Profit | $2,408.13 |
| Equipment | -$2,327.88 |
| Marketing | -$302.13 |
| Advertising | -$561.60 |
| Freight | -$1,418.01 |
| Subscriptions | -$46.78 |
| Delivery | -$80.00 |
| Bank Fees | -$503.18 |
| Net P&L | -$2,831.45 |
Total personal card ("Andrew (card)") spending: $5,331.45. This represents advances for COGS, equipment, marketing, freight, and subscriptions paid on Andrew's personal card.
| Category | Andrew (card) Total |
|---|---|
| COGS | $1,817.14 |
| Equipment | $2,327.88 |
| Marketing | $107.14 |
| Advertising | $561.60 |
| Freight | $1,418.01 |
| Subscriptions | $28.28 |
| Delivery | $80.00 |
| Total Owed | $5,331.45 |
Note: Excludes "Company card" ($194.99 VistaPrint) and "Business bank" ($503.18 bank fees) and "Germiko (card)" ($325.33 Prodigal).
Real conversations where someone is waiting on you. Showing the 6 most actionable — 14 genuine open threads in the 30-day window. Natalie Cossar and Chris Finch (Camellia) came off the list; BermudAir moved from “waiting” to “needs reply” when Phil answered this morning.
Also open: Nick West (RenaissanceRe) gave xBloom Studio delivery instructions on 11 Aug and has heard nothing since, 20 days — the oldest thread with a real customer and a physical item · Big Sur Roastery on the partnership thread · Erin Silva (Brandywine) on the wholesale inquiry · Johnny at Hanmo Packaging with the bag quote · Will Young’s point-by-point reply on “Thoughts going forward”, 20 days · Charl Orton (deep buyer’s remorse on the Bambino, wants a recommendation), Anthony Lespere and Rob Turbervill on reorder details · and the Danger Coffee / Asprey wholesale portal, live since 25 Aug and still unused.
You sent these and haven’t heard back in 3+ days — outreach, wholesale & hospitality first. Showing the top 6 — 43 total, but 28 of those are the 11–12 Aug customer check-in batch rather than real open business, leaving 15 live threads.
Also waiting: Sey Wholesale on the Harbour Roast order, 28 days · Daniel Falloon (Botz) 26 days · Ashley’s Fairmont thread aside, Jessica Forbess on the St George’s boat order 23 days · Cassius Fevriere (BermudAir) 21 days · Sea Venture on invoice / collection 20 days · Gareth Maddock on portafilter basket sizing 19 days · J. Lawrence via the site contact form 17 days · a reservation follow-up to mwollmann00 12 days · Calvin Thomas on his order 10 days · plus the 28 order-experience check-ins sent 11–12 Aug. Essent Re and Camellia stay off this list — both answered after last week’s replies.
94 paid orders (excluding 3 voided + 1 partial refund adjustment). Total: $4,550.60.
8 supplier orders from 6 roasters. Total: $2,142.47. See Supplier Orders tab for full breakdown.
Revenue ($4,550.60) minus COGS ($2,142.47) = $2,408.13 gross margin (52.9%).
Equipment $2,327.88 + Marketing $302.13 + Ads $561.60 + Freight $1,418.01 + Subs $46.78 + Delivery $80.00 + Bank $503.18 = $5,239.58
Gross $2,408.13 - OpEx $5,239.58 = Net -$2,831.45. Typical for a pre-launch startup investing in equipment and initial inventory.
All expenses paid via "Andrew (card)" total $5,331.45. Excludes company card and business bank transactions.
| Category | Total | Items |
|---|
| Date | Category | Vendor | Description | Paid By | Amount |
|---|
| Order # | Date | Customer | Total | Payment | Fulfillment | Items |
|---|
| Customer | Orders | Total Spent | Avg Order |
|---|
Click any row to expand details. Teal = placed, Coral = planned.
| Customer | Description | Urgency | Owner | Status | Actions |
|---|
| Action Item | Linked Order | Amount | Status |
|---|
| Priority | Impact | Recommendation |
|---|---|---|
| ✓ | DONE | Add meta descriptions to all product pages |
| ✓ | DONE | Create a blog with regular coffee content — 8 posts live (Coffee 101 + News) |
| ✓ | DONE | Optimize title tags across all pages |
| ✓ | DONE | Add structured data (JSON-LD) for products |
| ✓ | DONE | Fix rotating-inventory 404s (9 URL redirects → /collections/coffee) |
| ✓ | DONE | Add an FAQ page targeting common searches |
| ✓ | DONE | Fill missing SEO title & meta description on 6 new Black & White coffees — auto-fixed |
| ✓ | DONE | Set up Google Business Profile — deferred, owner's decision to leave profile as-is |
| ✓ | DONE | Audit all active-product SEO titles, descriptions & image alt text — 37/37 active products 100% complete, 0 fixes needed — Aug 10 review |
| ✓ | DONE | Build backlinks from Bermuda directories — bermudayp.com & gotobermuda.com both live — confirmed complete Aug 10 |
| ✓ | DONE | Fill missing SEO title & meta description on 16 newly-activated products — 5 SEY coffees, 10 Hario pre-order items, Fellow Atmos, subscription — auto-fixed 17 Aug; all active products now complete on title, description and image alt text |
| ✓ | DONE | Write SEO titles & meta descriptions for collection pages — 10 of 10 customer-facing collections done 17 Aug (/coffee, /equipment, /espresso, /filter, /grinders, /brewers, /accessories, /pre-order, /subscriptions, /current-selection); verified rendering live |
| ✓ | DONE | Add URL redirects for live hard-404s — 6 added 17 Aug — kenya-kii-by-botz-coffee, edinson-argote-cherry-limeade, the retired post /blogs/coffee/how-to-brew-specialty-coffee, plus siti, basha-bekele-badigalo and marigi-malaki-estate which archived same-day; all verified 301 |
| ✓ | DONE | Fill missing SEO title & meta description on 6 newly-published Brandywine coffees — Galactic Standard, Orbital Motion, Santa Barbara Estate, Blackberry Band, Beneficio San Vicente, Coffee Friends — published to Online Store 17 Aug with no metadata, auto-fixed 24 Aug |
| ✓ | DONE | Write SEO title & meta description for published pages that had none — 6 pages — /contact, /coming-soon, /shop, /pay-with-crypto, /request-a-coffee, /equipment-partners — auto-fixed 24 Aug via global.title_tag & global.description_tag |
| ✓ | DONE | Write SEO title & meta description for blog articles that had none — 11 of 16 published posts were relying on Shopify’s title/excerpt fallback — auto-fixed 24 Aug |
| ✓ | DONE | Correct stale roaster count in /pages/subscriptions meta description — said “sixteen rotating roasters”, now twenty — fixed 24 Aug |
| ✓ | DONE | Fill missing SEO title & meta description on 19 newly-activated products — 3 Onyx (Las Lajas, Savage Gesha, Gotiti G1), 4 Black & White (Hambela EA Decaf, Mustefa Abakeno, Familia Bermudez, The Original), 2 Hario scales and all 9 Hermanos pre-order coffees went Active on 21–24 Aug with no metadata; written from each product’s own origin and tasting notes and auto-fixed 31 Aug |
| ✓ | DONE | Write SEO title & meta description for the two new Pre-Order collections — /collections/pre-order-coffee and /collections/pre-order-equipment were created and put in the sitemap with no metadata — auto-fixed 31 Aug |
| ✓ | DONE | Confirm image alt text across the catalogue — all 67 active products, every image — 0 missing on the 31 Aug sweep |
| 1 | 1 - HIGH | Add URL redirects for 4 ARCHIVED coffees now serving hard 404s — /products/bayron-arcila-double-ferment-by-portrait-coffee, /products/esayas-beriso-buku-sayisa-by-sey-coffee, /products/felix-morocho-2nd-harvest-by-sey-coffee and /products/the-new-school-strawberry all return a bare 404 with no redirect. These were live, indexed product pages, so this is exactly the case the standing rule covers — and it means the weekly weekly-redirect-check task is not catching archived handles. Worth checking that task before the next sell-through. Redirects cannot be created via the API — add manually under Content → URL redirects, each → /collections/coffee |
| 2 | 2 - MED | Improve page load speed — largest remaining on-site lever |
| 3 | 3 - MED | Decide redirect policy for retired-to-draft coffees that 404 — 6 more handles sit in DRAFT and return a hard 404: 2straw-2nana-strawnana-smash-vol-2, fellow-clara-french-press, founders-by-portrait-coffee and the three third-wave-water pre-order items. Google has crawled at least /products/triple-double-by-portrait-coffee (21 Aug) and /products/colombia-juan-jimenez-pink-bourbon-by-onyx-coffee-lab (22 Aug). A redirect would shadow the product if the lot is ever re-activated, so this one needs Andrew’s call — unlike the archived coffees in item 1, which are unambiguous |
| 4 | 4 - MED | Set SEO title & meta description at product-creation time — the third week running that a new batch landed Active with empty metadata (19 products this week, 6 last week, 16 the week before). Adding the two fields to the batch-create scripts in Scripts/ would close the gap at source instead of a week later |
| 5 | 5 - LOW | Keep the “Add a Tip” helper product out of search — the $1 cart-tip product is Active and published to the Online Store, so /products/add-a-tip is a thin indexable page. Title and description filled in 31 Aug as a stopgap, but the real fix is a theme-level noindex or removal from the Online Store channel — left for Andrew |
| 6 | 6 - LOW | Tidy the “coffee-and-tea-example-products” collection — corrected from last week’s note: this is not Shopify sample data. It is an internal staging collection titled “Coming Soon” holding 6 draft/archived coffees, but it is published, sitting in sitemap_collections_1.xml and renders as an empty page on a junk handle. Either unpublish it or give it a real handle — removing it from the sales channel is outside this task’s remit |
| 7 | 7 - LOW | Add SEO metadata to /collections/frontpage or drop it from the sitemap — Shopify’s default “Home page” collection carries 54 products, has no SEO title or description, and duplicates /collections/coffee |
| 8 | 8 - LOW | Add alt text to theme hero / banner images — all product & subscription images done; only theme-level banners remain |
| 9 | 9 - LOW | Create location-specific landing pages |
| 10 | 10 - LOW | Re-run GSC ‘Not found (404)’ validation — 40 URLs; the 27 Jul attempt is still marked Failed as of 5 Aug. Best run after items 1 and 2 are cleared, otherwise it will fail again |
| 11 | 11 - LOW | Review /collections/current-selection vs /collections/coffee overlap — both auto-populate from product type Coffee (36 vs 56 products as of 31 Aug), so they compete for the same queries; consider canonical or noindex on one |
| Keyword | Type | Priority |
|---|---|---|
| specialty coffee Bermuda | Primary | Core |
| coffee Bermuda | Primary | Core |
| buy coffee online Bermuda | Primary | Core |
| coffee delivery Bermuda | Secondary | Growth |
| wholesale coffee Bermuda | Secondary | B2B |
| hotel coffee supplier Bermuda | Secondary | B2B |
| best coffee in Bermuda | Secondary | Growth |
| Sey Coffee Bermuda | Long-tail | Brand |
| Onyx Coffee Lab Bermuda | Long-tail | Brand |
| Intelligentsia Coffee Bermuda | Long-tail | Brand |
| single origin coffee Bermuda | Long-tail | Niche |
| espresso Bermuda | Long-tail | Niche |
| coffee subscription Bermuda | Future | Planned |
| Date | Name | Coffee | Qty | Bag | Phone | Followed up |
|---|
Triangulated estimate of the business — updates live from Shopify revenue. ~3.0 months selling.
SDE (seller's discretionary earnings) is the total yearly benefit one owner-operator gets from the business: net profit plus the owner's own pay/draw, plus one-off and personal costs run through the books, plus non-cash items like depreciation. It's the standard earnings base buyers use to value owner-run businesses under about $5M.
Harbour Roast's SDE is negative right now (cumulative loss), so an earnings multiple values it near $0 today. The number on this card is the forward case — what it's worth once SDE turns positive.
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| Metric | Value | Notes |
|---|---|---|
| Revenue | $4,550.60 | 94 paid orders (Apr-Jun 2026) |
| COGS | $2,142.47 | 8 supplier orders |
| Gross Margin | 52.9% | $2,408.13 |
| Operating Expenses | $5,239.58 | Equipment-heavy (startup phase) |
| Net P&L | -$2,831.45 | Pre-launch investment period |
| Owed to Andrew | $5,331.45 | Personal card advances |
| Active Roasters | 15 | 5 countries |
| Pipeline Roasters | 8 | Heart, Pilot, Botz +5 more |
| Unfulfilled Orders | 1 | #1089 Janice Hetzel |
| SEO Score | 72/100 | Manual estimate — score down 16 from 88. Auto-fixed empty SEO title/description on 19 newly-activated products (Onyx, Black & White, Hario, all 9 Hermanos) and on the two new Pre-Order collections; image alt text clean across all 67 active products. New HIGH item: 4 ARCHIVED coffees are serving hard 404s with no redirect, against the standing rule, which suggests weekly-redirect-check is missing archived handles. GSC unchanged at 101 indexed / 149 not-indexed — Search Console has not refreshed since 8/20, so no new week of data; no new issue category. Not a Lighthouse score |
| Data as of | August 31, 2026 |
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