94 paid orders totaling $4,550.60. Excludes voided orders. Click the Shopify Orders tab for full details.
| Month | Orders | Revenue | Avg Order |
|---|---|---|---|
| April 2026 | 1 | $52.00 | $52.00 |
| May 2026 | 41 | $1,770.00 | $43.17 |
| June 2026 | 52 | $2,728.60 | $52.47 |
| Category | Amount |
|---|---|
| Revenue | $4,550.60 |
| COGS (Coffee Purchases) | -$2,142.47 |
| Gross Profit | $2,408.13 |
| Equipment | -$2,327.88 |
| Marketing | -$302.13 |
| Advertising | -$561.60 |
| Freight | -$1,418.01 |
| Subscriptions | -$46.78 |
| Delivery | -$80.00 |
| Bank Fees | -$503.18 |
| Net P&L | -$2,831.45 |
Total personal card ("Andrew (card)") spending: $5,331.45. This represents advances for COGS, equipment, marketing, freight, and subscriptions paid on Andrew's personal card.
| Category | Andrew (card) Total |
|---|---|
| COGS | $1,817.14 |
| Equipment | $2,327.88 |
| Marketing | $107.14 |
| Advertising | $561.60 |
| Freight | $1,418.01 |
| Subscriptions | $28.28 |
| Delivery | $80.00 |
| Total Owed | $5,331.45 |
Note: Excludes "Company card" ($194.99 VistaPrint) and "Business bank" ($503.18 bank fees) and "Germiko (card)" ($325.33 Prodigal).
Real conversations where someone is waiting on you. Breville cleared overnight; DAK and a six-day-old Rogue Wave account setup are the two that move product, and the three long-stale items are unchanged.
Threads where your message was the last word and nothing has come back in 3+ days — 17 in total (excluding the 26 one-off customer emails blasted out on 11 Aug), wholesale and hospitality outreach shown first.
94 paid orders (excluding 3 voided + 1 partial refund adjustment). Total: $4,550.60.
8 supplier orders from 6 roasters. Total: $2,142.47. See Supplier Orders tab for full breakdown.
Revenue ($4,550.60) minus COGS ($2,142.47) = $2,408.13 gross margin (52.9%).
Equipment $2,327.88 + Marketing $302.13 + Ads $561.60 + Freight $1,418.01 + Subs $46.78 + Delivery $80.00 + Bank $503.18 = $5,239.58
Gross $2,408.13 - OpEx $5,239.58 = Net -$2,831.45. Typical for a pre-launch startup investing in equipment and initial inventory.
All expenses paid via "Andrew (card)" total $5,331.45. Excludes company card and business bank transactions.
| Category | Total | Items |
|---|
| Date | Category | Vendor | Description | Paid By | Amount |
|---|
| Order # | Date | Customer | Total | Payment | Fulfillment | Items |
|---|
| Customer | Orders | Total Spent | Avg Order |
|---|
Click any row to expand details. Teal = placed, Coral = planned.
| Customer | Description | Urgency | Owner | Status | Actions |
|---|
| Action Item | Linked Order | Amount | Status |
|---|
| Priority | Impact | Recommendation |
|---|---|---|
| ✓ | DONE | Add meta descriptions to all product pages |
| ✓ | DONE | Create a blog with regular coffee content — 8 posts live (Coffee 101 + News) |
| ✓ | DONE | Optimize title tags across all pages |
| ✓ | DONE | Add structured data (JSON-LD) for products |
| ✓ | DONE | Fix rotating-inventory 404s (9 URL redirects → /collections/coffee) |
| ✓ | DONE | Add an FAQ page targeting common searches |
| ✓ | DONE | Fill missing SEO title & meta description on 6 new Black & White coffees — auto-fixed |
| ✓ | DONE | Set up Google Business Profile — deferred, owner's decision to leave profile as-is |
| ✓ | DONE | Audit all active-product SEO titles, descriptions & image alt text — 37/37 active products 100% complete, 0 fixes needed — Aug 10 review |
| ✓ | DONE | Build backlinks from Bermuda directories — bermudayp.com & gotobermuda.com both live — confirmed complete Aug 10 |
| ✓ | DONE | Fill missing SEO title & meta description on 16 newly-activated products — 5 SEY coffees, 10 Hario pre-order items, Fellow Atmos, subscription — auto-fixed 17 Aug; all active products now complete on title, description and image alt text |
| ✓ | DONE | Write SEO titles & meta descriptions for collection pages — 10 of 10 customer-facing collections done 17 Aug (/coffee, /equipment, /espresso, /filter, /grinders, /brewers, /accessories, /pre-order, /subscriptions, /current-selection); verified rendering live |
| ✓ | DONE | Add URL redirects for live hard-404s — 6 added 17 Aug — kenya-kii-by-botz-coffee, edinson-argote-cherry-limeade, the retired post /blogs/coffee/how-to-brew-specialty-coffee, plus siti, basha-bekele-badigalo and marigi-malaki-estate which archived same-day; all verified 301 |
| ✓ | DONE | Fill missing SEO title & meta description on 6 newly-published Brandywine coffees — Galactic Standard, Orbital Motion, Santa Barbara Estate, Blackberry Band, Beneficio San Vicente, Coffee Friends — published to Online Store 17 Aug with no metadata, auto-fixed 24 Aug |
| ✓ | DONE | Write SEO title & meta description for published pages that had none — 6 pages — /contact, /coming-soon, /shop, /pay-with-crypto, /request-a-coffee, /equipment-partners — auto-fixed 24 Aug via global.title_tag & global.description_tag |
| ✓ | DONE | Write SEO title & meta description for blog articles that had none — 11 of 16 published posts were relying on Shopify’s title/excerpt fallback — auto-fixed 24 Aug |
| ✓ | DONE | Correct stale roaster count in /pages/subscriptions meta description — said “sixteen rotating roasters”, now twenty — fixed 24 Aug |
| ✓ | DONE | Fill missing SEO title & meta description on 19 newly-activated products — 3 Onyx (Las Lajas, Savage Gesha, Gotiti G1), 4 Black & White (Hambela EA Decaf, Mustefa Abakeno, Familia Bermudez, The Original), 2 Hario scales and all 9 Hermanos pre-order coffees went Active on 21–24 Aug with no metadata; written from each product’s own origin and tasting notes and auto-fixed 31 Aug |
| ✓ | DONE | Write SEO title & meta description for the two new Pre-Order collections — /collections/pre-order-coffee and /collections/pre-order-equipment were created and put in the sitemap with no metadata — auto-fixed 31 Aug |
| ✓ | DONE | Confirm image alt text across the catalogue — all 67 active products, every image — 0 missing on the 31 Aug sweep |
| ✓ | DONE | Add URL redirects for 4 ARCHIVED coffees now serving hard 404s — re-verified 6 Sep: all 4 (bayron-arcila-double-ferment-by-portrait-coffee, esayas-beriso-buku-sayisa-by-sey-coffee, felix-morocho-2nd-harvest-by-sey-coffee, the-new-school-strawberry) already had working 301 redirects to /collections/coffee. This item was stale on the dashboard, not an actual site problem — last week’s note was wrong |
| ✓ | DONE | Fill missing SEO title & meta description on 25 products with metadata gaps — 4 La Cabra + 13 DAK Coffee Roasters coffees went Active 6 Sep with title and description both empty, plus 8 Onyx/Black & White coffees found with description-only gaps (title was already set); written from each product’s own origin and tasting notes and auto-fixed 6 Sep |
| ✓ | DONE | Add a redirect for /pages/subscriptions-preview — caught in GSC’s ‘Not found (404)’ report, crawled as recently as 9/4 with no live page and no redirect; now points to /pages/subscriptions |
| ✓ | DONE | Fill missing SEO title on 8 active coffees that had a meta description but no title — Onyx Geometry Blend, Eclipse Dark Roast, Ethiopia Gotiti G1, The Classic, The Traditional, Hambela EA Decaf, Mustefa Abakeno and Familia Bermudez. The 6 Sep run logged these as “description-only gaps, title already set” — it was the other way round. Titles written from each coffee’s own roaster, origin and character and auto-fixed 7 Sep; all 74 active products now complete on SEO title, description and image alt text |
| ✓ | DONE | Decide redirect policy for retired-to-draft coffees that 404 — closed 7 Sep — no decision needed. Every one of the 63 draft/archived product handles was curl’d live this run: 60 return 301 to /collections/coffee (including founders-by-portrait-coffee and colombia-juan-jimenez-pink-bourbon-by-onyx-coffee-lab, the two named on 31 Aug) and only the 3 Third Wave Water pre-order handles still 404, which is by design so the pages aren’t hijacked when they go live |
| ✓ | DONE | Set SEO title & meta description at product-creation time — fixed at source 7 Sep. New shared module Scripts/seo_helper.py; all 13 product-creating scripts that previously skipped SEO now call it (the other 2 already set both fields). Its set_seo() refuses to write unless BOTH title and description are non-empty, which also closes the half-write bug that produced description-only products. Verified live round-trip against the store and python seo_helper.py --check reports 0 gaps. The next real batch is the proof |
| 1 | 1 - MED | Improve page load speed — largest remaining on-site lever |
| 2 | 2 - LOW | Keep the “Add a Tip” helper product out of search — the $1 cart-tip product is Active and published to the Online Store, so /products/add-a-tip is a thin indexable page. Title and description filled in 31 Aug as a stopgap, but the real fix is a theme-level noindex or removal from the Online Store channel — left for Andrew |
| 3 | 3 - LOW | Tidy the “coffee-and-tea-example-products” collection — an internal staging collection titled “Coming Soon” holding draft/archived coffees, but it is published, sitting in sitemap_collections_1.xml and renders as an empty page on a junk handle. Its <title> also collides with the live /pages/coming-soon. Either unpublish it or give it a real handle |
| 4 | 4 - LOW | Add SEO metadata to /collections/frontpage or drop it from the sitemap — Shopify’s default “Home page” collection is in the sitemap with 54 products, no SEO title or description, and a <title> of just “Home page – Harbour Roast”. Duplicates /collections/coffee |
| 5 | 5 - LOW | Add alt text to theme hero / banner images — all product & subscription images done; only theme-level banners remain |
| 6 | 6 - LOW | Create location-specific landing pages |
| 7 | 7 - LOW | Re-run GSC ‘Not found (404)’ validation — 42 URLs; the 27 Jul attempt is still marked Failed as of 8/5. Ten example URLs were sampled live on 7 Sep — every one now returns 200 or 301, so this is stale crawl data and should pass. Separately, GSC opened a new “Page with redirect” category on 6 Sep (44 pages) and emailed about it: that is the expected result of the redirect programme, not a fault, and needs no action |
| 8 | 8 - LOW | Publish the Wholesale / B2B pages — /pages/wholesale and /pages/wholesale-portal are both still DRAFT, unchanged since July; targets two Secondary keywords (wholesale coffee Bermuda, hotel coffee supplier Bermuda) with no live page yet |
| 9 | 9 - LOW | Review /collections/current-selection vs /collections/coffee overlap — both auto-populate from product type Coffee, competing for the same queries; consider canonical or noindex on one |
| Keyword | Type | Priority |
|---|---|---|
| specialty coffee Bermuda | Primary | Core |
| coffee Bermuda | Primary | Core |
| buy coffee online Bermuda | Primary | Core |
| coffee delivery Bermuda | Secondary | Growth |
| wholesale coffee Bermuda | Secondary | B2B |
| hotel coffee supplier Bermuda | Secondary | B2B |
| best coffee in Bermuda | Secondary | Growth |
| Sey Coffee Bermuda | Long-tail | Brand |
| Onyx Coffee Lab Bermuda | Long-tail | Brand |
| Intelligentsia Coffee Bermuda | Long-tail | Brand |
| single origin coffee Bermuda | Long-tail | Niche |
| espresso Bermuda | Long-tail | Niche |
| coffee subscription Bermuda | Future | Planned |
| Date | Name | Coffee | Qty | Bag | Phone | Followed up |
|---|
Triangulated estimate of the business — updates live from Shopify revenue. ~3.0 months selling.
SDE (seller's discretionary earnings) is the total yearly benefit one owner-operator gets from the business: net profit plus the owner's own pay/draw, plus one-off and personal costs run through the books, plus non-cash items like depreciation. It's the standard earnings base buyers use to value owner-run businesses under about $5M.
Harbour Roast's SDE is negative right now (cumulative loss), so an earnings multiple values it near $0 today. The number on this card is the forward case — what it's worth once SDE turns positive.
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| Metric | Value | Notes |
|---|---|---|
| Revenue | $4,550.60 | 94 paid orders (Apr-Jun 2026) |
| COGS | $2,142.47 | 8 supplier orders |
| Gross Margin | 52.9% | $2,408.13 |
| Operating Expenses | $5,239.58 | Equipment-heavy (startup phase) |
| Net P&L | -$2,831.45 | Pre-launch investment period |
| Owed to Andrew | $5,331.45 | Personal card advances |
| Active Roasters | 15 | 5 countries |
| Pipeline Roasters | 8 | Heart, Pilot, Botz +5 more |
| Unfulfilled Orders | 1 | #1089 Janice Hetzel |
| SEO Score | 92/100 | Manual estimate — score up 8 from 84. Two items closed: the draft-coffee redirect question (all 63 draft/archived handles curl’d live; only the 3 by-design Third Wave Water pre-orders 404) and the recurring new-batch metadata gap, now fixed at source by Scripts/seo_helper.py. Not a Lighthouse score |
| Data as of | September 7, 2026 |
Invoice cafes & hotels, reconcile payments, and log supplier bills — all synced with the dashboard. Data saves automatically and syncs across your devices.